adidas Originals Superstan Advert & Key Visuals
Combining the heritage sneaker Superstar with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.
Art Direction
adidas Originals
The HYPEMAKER team creatively directed a playful film starring Stan Smith himself, shot on location in his home state of Florida. Stan's tongue-in-cheek personality radiated as he narrated what it's like to be better known for footwear contributions over his tennis career.
Production
Shooting the shoes was fun. We had to ensure the final key visuals highlighted the unique details of this sneaker hybrid.
Everything was planned and practised before the shoot day, the balanced arrangement of the shoes, foot positions of the models, locations, shooting angles, camera lenses, and everything.
Treatment
The shoe inspired the treatment for the film and key visuals, a split composition matching both the Stan Smith and Superstar personalities.
Combining the heritage sneaker Superstar with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.
Editorial
Credits
- Agency: HYPEMAKER
- Director: Marie Schuller / RSA Films
- Creative Director: Brendon DuVall
- Senior Designer: Erlen Masson
- Production Manager: Anna Carradice-French
- Production Director: Tom Cantwell
- Production Assistant: Hetty Yoxall
- Designer: Vilde Tobiassen
Awards
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