Combining the heritage sneaker Superstar with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.
The HYPEMAKER team creatively directed a playful film starring Stan Smith himself, shot on location in his home state of Florida.
Stan's tongue-in-cheek personality radiated as he narrated what it's like to be better known for footwear contributions over his tennis career.
Production
Shooting the shoes was fun. We had to ensure the final key visuals highlighted the unique details of this sneaker hybrid.
Everything was planned and practised before the shoot day, the balanced arrangement of the shoes, foot positions of the models, locations, shooting angles, camera lenses, and everything.
Treatment
The shoe inspired the treatment for the film and key visuals, a split composition matching both the Stan Smith and Superstar personalities.
Combining the heritage sneaker Superstar with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.
Final Key Visuals
Social
Editorial
Director: Marie Schuller / RSA Films
Creative Director: Brendon DuVall
Senior Designer: Erlen Masson
Production Manager: Anna Carradice-French
Production Director: Tom Cantwell
Production Assistant: Hetty Yoxall
Designer: Vilde Tobiassen